SUMMIT Limited options are not something one will run into when visiting Summit RV.
The dealership, which rests on 16 acres, typically has a variety of around 300 trailers on display, according to co-owner James Bradley. The number can decrease to around 225 in peak season.
Bradley said this is mainly through May 1 and the second week of July, calling it the “ultimate peak.” However, the dealership’s normal season starts on the second week of January and goes through October.
The dealership has been in business since 1976 when Bradley’s parents started it up. Bradley and his sister, Julie, who now also co-owns it, were just teenagers at the time. It wasn’t until 1996 when the two took on the family business, a year that Bradley called a “turning point” for the dealership.
“My father passed away that year and we were also burglarized that year and as a result the dealership was actually vandalized and burnt to the ground,” said Bradley.
After taking over operations Bradley and his sister built two buildings for the dealership at the same location that are still in use today.
In 2004 the two purchased a building beside the business on 6611 U.S.- 0 that is now used as the main headquarters. The expansion was made after Bradley said they saw business double.
The building not only houses multiple departments and a parts and accessories store, it is also capable of holding around 35 RVs.
Bradley said the core of the dealership’s target demographic ranges from those 35 to 55 years old. He explained the gap is widening and they also have customers from 29 to 75 years old.
Bradley also explained many customers keep the dealership in the family, saying the grandchildren and even great grandchildren or customers from the beginning will go to Summit RV for their needs.
The most popular RV at the dealership is a travel trailer between 26 to 29 feet. Bradley said the price of the trailer runs around $14,000 to $16,000 and can sleep between eight and 10.
According to Bradley, the trailer is a favorite not only because of its price and number of people it can hold, it can also be easily towed by most conventional pickup trucks.
“It’s something that both young families will buy when they have kids and friends that want to go along with kids and it’s also something that the couple that has grown kids will buy because now they, their daughter or son and wife and the grandkids are going,” said Bradley
Overall, Bradley said the dealership has items that range from $4,000 to $300,000. However, the highest prices are rare.
Bradley called the camping industry a “relationship business.”
“There’s nothing better than spending time with family and friends around the campfire. Just the stories, the times, the moments. That’s what’s really neat and that’s why we enjoy the business.”
The dealership has 46 employees including Bradley and his sister. Looking forward, Bradley said he hopes to see the business continue to grow, providing the opportunity for more jobs in the area.
(606) 326-2653 |