ASHLAND King’s Daughters Medical Center continues to bring awareness this October in honor of Breast Cancer Awareness Month.

“We’re doing a different approach this year,” said Amy Dean, Marketing Coordinator with KDMC. “We went to different locally owned businesses to see if they wanted to partner with us.”

Doretha Pridemore, a Registered Nurse and Clinical Supervisor of Breast Care Center, said KDMC has partnered with countless local businesses this October and offered a decorative ribbon to display at their business that lists information to get a mammogram, as well as a “thought bubble” display that lists different breast cancer facts.

“Every partnering business gets a ribbon and a bubble they could put in their windows,” Dean said.

KDMC has been dedicated to breast cancer awareness and research. The Breast Cancer Research and Education Trust Fund awarded KDMC $20,000 to provide services from July 2019 to June 2020, according to “Hope for Breast Cancer,” a publication of the Marketing and Communications Department of the King’s Daughters Health System. The grant is funded through the sale of the Kentucky Breast Cancer Awareness license plate.

Pridemore said that KDMC works to make mammograms accessible to all women. There is a program that goes toward women who are uninsured or underinsured to assist them in affording a mammogram. Women interested in applying for financial assistance should contact the Breast Cancer Fund of King’s Daughters Health Foundation.

KDMC has partnered with Print My Threads, of Flatwoods, to sell T-shirts to raise funds for the Breast Cancer Fund of King’s Daughters Health Foundation, said Dean.

The T-shirts come in two versions — one with the KDMC logo for $20 and one without the logo for $25. The T-shirts are available at the KDMC Auxiliary Gift Shop or online at

Dean said KDMC also offers a Mobile Mammography Unit that travels within eastern Kentucky and southern Ohio and provides mammograms on-site.

“One in eight women will be diagnosed with breast cancer sometime in their lifetime,” Pridemore said. “Women should begin getting mammograms at age 40 and continue yearly.”

Pridemore said that women with a history of breast cancer in their family should get them earlier.

“Men do get breast cancer as well,” said Pridemore. “It’s important to get the yearly mammogram and clinical exam by a health care provider.”

Pridemore said there are many risk factors to breast cancer, including getting older, genetic mutations and dense breast tissue. Pridemore said KDMC offers a 3D mammography technology that helps with early detection and scanning of dense breast tissue.

“3D mammography is the gold standard in this technology,”said Dean. “We have this technology in Portsmouth and Ashland. It’s been clinically shown to show 20-65% more invasive breast cancers than 2D mammography alone.”

Dean said that it’s incredibly important for early detection.

“It can detect something very, very small,” said Dean. “We’ve had women diagnosed with a very aggressive cancer, but we’ve found it very early; 3D is truly saving lives.”

KDMC will be out in different community events throughout the month to set up, speak about and hand out literature on the topic.

“We’re trying to help get the word out there,” Pridemore said.

“Hope for Breast Cancer,” a publication of the Marketing and Communications Department of King’s Daughters Health System, offers additional information on the Mobile Mammography Unit, early detection, survivor stories and information on breast cancer.

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