ASHLAND Holiday music played, jingle bells rang and shoppers filled the halls of the Ashland Town Center Mall on Black Friday.
“Ashland Town Center is excited to add sparkle and spirit to this year’s holiday shopping traditions,” said Jaime Bloss, the mall’s marketing director.
Chelsey Gose and Cailey Cooke, of Ohio, said they started their Black Friday shopping at the mall at 6:30 a.m. The ladies said they were thrilled at the discounts and deals they encountered.
“We just went to JCPenney and saved cumulatively like $300,” said Cooke.
The two sisters said going out together has become part of their Thanksgiving holiday tradition. They’ve been shopping together for more than a decade.
“We’ve been doing this since I was 16,” Gose said. “This is our thirteenth year.”
“It's like a sister tradition,” said Cooke.
Bloss said the mall had a positive shopper turnout.
“We are expecting strong holiday traffic and sales this year and we will continue to provide our guests with more reasons to visit often,” Bloss said.
In addition to Black Friday shopping, the Ashland Town Center sparked a kindness initiative at the mall that launched Friday and will run through Dec. 27.
“Whether it's holding the door open, hand-writing a note to a loved one or paying off a stranger’s layaway, kindness is the gift to give this holiday season,” said Bloss.
Guests can select a random act of kindness in the form of a gift tag at the Gift Kindness activation, located on a wall near JCPenney, and then share their act of kindness on their public Instagram feed with the hashtag #GiftKindnessContest. To qualify for the contest, individuals must also follow and tag @ashlandtowncenter and tag their favorite charity. The winner of Gift Kindness will earn a $1,000 donation to the charity of their choice. The winner will be notified in January 2020.
“This holiday season, we are encouraging guests to give the gift of kindness to friends, family, partners, team members, acquaintances or strangers,” said Vicki Ramey, the general manager of the Ashland Town Center. “Kindness is a gift everyone can afford to give, and we hope this campaign will spark the spirit of giving in our community, one act of kindness at a time.”
Gift Kindness illustrates Ashland Town Center’s commitment to celebrating the community with events and activations throughout the year.