Daily Independent (Ashland, KY)

Opinion

October 22, 2012

Worth the cost

Hosting the vice presidential debate a winner for Centre

ASHLAND — Centre College spent about $3.3 million to host the Oct. 11 vice presidential debate. Was it worth it?

Most definitely, say Centre College officials, and we think they are right. The private college in Danville — one of the top ranked schools of its type in the country — received more positive publicity from hosting the vice presidential debate for the second time than it ever could have received by spending three times that amount on a national advertising campaign.

Centre spokesman Michael Strysick said the publicity value of the attention from the debate between Vice President Joe Biden and U.S. Rep. Paul Ryan of Wisconsin was at least four times more than the initial cost.

Strysick says there have been more than 10,000 media hits since the debate was announced nearly a year ago. The media presence in Danville for the debate was as large as the school anticipated. The Commission on Presidential Debates says 3,236 media personnel representing 1,542 organizations were credentialed.

Centre hosted the 2000 vice presidential debate between Republican Dick Cheney and Democrat Joe Lieberman, and the positive publicity the college and Danville received from that debate made them both want to do it again.

Just as in 2000, the college picked a good year in which to host the debate. While vice presidential debates typically have minimal impact on the presidential race, what little impact they do have on how people vote can make a difference if the race for president is a close one. With a little more than two weeks before election day, the race between President Obama and Mitt Romney is expected to be the closest one since 2000, when Al Gore Jr. won the popular vote but lost the presidency when the U.S. Supreme Court awarded Florida’s electoral votes of George W. Bush. We hope the 2012 race is not as close and as divisive as the 2000 race, but if the Oct. 11 Biden-Ryan debate helped even a few voters to decide how to vote, its impact may be much greater than normal.

But regardless of who wins the presidential race on Nov. 6, Centre and Danville will both consider the night of Oct. 11 as a good one for them. So should Kentucky. With Romney expected to easily win Kentucky, neither the Romney nor the Obama campaigns are paying much attention to this state. In fact, it is safe to say the debate between Biden and Ryan is about the only time the national media will focus on Kentucky during this campaign. Thanks to Centre College we haven’t been completely ignored. 

1
Text Only
Opinion
  • Good opportunity

    Morehead State University is using a highly successful program for outstanding high school juniors and seniors at Western Kentucky University to launch a similar program beginning this fall on the MSU campus.

    April 20, 2014

  • What's next?

    While virtually all cities in northeastern Kentucky provide their residents with some utility services — water and sewer, mainly, and sometimes natural gas — to the best of our knowledge, Olive Hill is the only town in the FIVCO‚Äąregion with its own electrical company.
     

    April 13, 2014

  • 'Waited too long'

    Lt. Garlin Murl Conner left the U.S. Army as the second-most decorated soldier during World War II, earning four Silver Stars, four Bronze Stars, seven Purple Hearts and the Distinguished Service Cross for his actions during 28 straight months in combat.

    April 12, 2014

  • Enact HB 3

    The National Rx Drug Abuse Summit is under way hundreds of miles from eastern Kentucky in Orlando, Fla., but the three-day conference which runs through Thursday, was organized by Operation UNITE, the eastern Kentucky anti-drug group that knows all too well the devastating impact the prescription drug epidemic continues to have on this region.

    April 11, 2014

  • State officials cease efforts to stop advance of ash borer

    Kentucky’s war against the tiny emerald ash borer responsible for already killing more than 25 million ash trees in the eastern United States has ended in surrender — by state officials, not the tiny insect.

    April 8, 2014

  • Demise of apparel industry in Kentucky continues

    The steady demise of the once thriving clothing industry in small Kentucky towns continues with the latest factory to announce it is shutting down being one of the largest: Fruit of the Loom has announced it is closing its last remaining plant in Jamestown, a move that eventually will see the elimination of more than 600 jobs in the small town near Lake Cumberland.

    April 7, 2014

  • None on ballot

    The 2014 Kentucky General Assembly considered an unusually high number of proposed amendments to the Kentucky Constitution on such issues as casino gambling, the restoration of voting rights for convicted felons and the elimination of state and local elected offices.

    April 4, 2014

  • In Your View

    Letters to the editor

    April 3, 2014

  • Time runs out

    Two bills proposed by House Majority Leader Rocky Adkins and designed to boost the economy of this region have apparently died in the Kentucky Senate after being approved by the House of Representatives. Despite easily being approved by the Democratic-controlled House, neither bill was even brought up for a vote by the Republican-controlled Senate.

    April 2, 2014

  • Time runs out

    Two bills proposed by House Majority Leader Rocky Adkins and designed to boost the economy of this region have apparently died in the Kentucky Senate after being approved by the House of Representatives. Despite easily being approved by the Democratic-controlled House, neither bill was even brought up for a vote by the Republican-controlled Senate.

    April 2, 2014