Daily Independent (Ashland, KY)

Opinion

October 16, 2012

In Your View

ASHLAND — ‘Pink awareness’ effort criticized

This in regard to pro football and the “pink awareness” campaign against breast cancer. Football, like other sports, has become too commercialized and dominated by special interest groups that include and involve everything from breast cancer to Bud Light beer.

I am especially disappointed at the way and extent to which the latest “pink campaign” against breast cancer has infiltrated and imposed itself on football.

First of all, it takes away from the aesthetic beauty of the game. The splotchy pink apparel inconsistently applied to both teams’ uniforms dirties up and confuses the colors that separate one team from another. This is not helped by the fact that players are already wearing undecipherable tattoos while playing on fields littered with advertising.

Second, the pink campaign is covertly a pet project of various radical feminist groups who have hijacked the main focus of health care to their own advantage. It is not at all inconsistent with the promiscuous Hollywood set and their radical prioritized obsession with AIDS awareness at the expense of most other crippling diseases and health issues.

Finally, and most importantly, as noble as the fight against breast cancer may be, the pink awareness campaign is not in keeping with the true nature and spirit of giving, which demands each person give of their own time and possessions anonymously, without coercion and without the giver expecting anything in return.

Football players should not be forced to play under the threat of being labeled a spoil-sport if they refuse to conform to someone else’s or group’s (non-football) agenda. This is not the way to promote true compassion and charity. On the contrary; it is the path to fear and political correctness. Think Pink! But leave football to football!

Paul Kokoski, Hamilton, Ontario

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