Daily Independent (Ashland, KY)

Local News

June 23, 2014

Stultz, JMI Sports broker $210M deal with UK

LEXINGTON — There’s a local twist to the University of Kentucky’s gigantic announcement of a 15-year, $210 multimedia agreement with JMI Sports.

Tom Stultz, a Greenup native who has brokered some of the biggest deals in collegiate sports in his career in communications, happens to be the president of JMI Sports.

“We are thrilled to begin a partnership with the University of Kentucky that will utilize much of our expertise, including producing and distributing quality sports content, selling and fulfilling innovative corporate partnerships, developing unique campus sponsorship programs, and delivering stadium financing and project management services,” Stultz said. “This contract enables JMI Sports to become established as a full-service provider of the highest quality university and sponsor centered services. And, knowing from personal experience how terrific UK's administration, coaches, staff and fans are as partners, we could not be more excited for what the future holds."

Stultz understands the passion that comes from the fans of UK sports and knows the value of that in the big picture.

“As I said, this brand is a local, regional and national brand, and its coaches are well known,” Stultz said. “They’re well established.  There’s opportunities to look at their endorsements in different ways.  There's opportunities to look at the media in different ways and to create content that engages the fans and doesn't take anything away from the outstanding job that I know ESPN and the SEC Network will do.”

Everybody seemed pleased with what transpired with JMI Sports.

“This partnership reflects the fact that the University of Kentucky is a national brand with the largest and most loyal fan base in all of intercollegiate athletics,” UK Athletics Director Mitch Barnhart said. “The size of this partnership - and our partnership with an emerging force in college sports in JMI Sports - will enable us to maintain and grow as one of the country's few financially self-sustaining programs, allowing us to continue to provide incredible educational opportunities to more than 450 young men and women as well as continue to partner with the university in unique and distinctive ways.”

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