Daily Independent (Ashland, KY)

March 14, 2014

‘The Rivalry: Red V. Blue’

Film to be available digital pay-per-view, DVD/Blu-ray

The Independent

ASHLAND — Man Bites Dog Films, in collaboration with Volar Video, announces the digital pay-per-view and DVD/Blu-ray release dates of “The Rivalry: Red V. Blue,” the first film to document college basketball’s ultimate rivalry: University of Louisville vs. University of Kentucky.

The film will be available through digital pay-per-view beginning at 6 p.m. Sunday on redvbluefilm.com. Fans can purchase unlimited digital viewing of the film for $9.99 and will be able to purchase advanced tickets beginning today,

In addition, the film’s DVD and Blu-ray versions will be released on Tuesday. Copies of the film will be available for $19.99 (DVD) and $24.99 (Blue-ray) at various national retailers and online at redvbluefilm.com, Amazon.com, CatsPause.com, ESPN.com, CBSSports.com, UKTeamShop.com and Shop.GoCards.com.

“Red V. Blue” weaves current events, including back-to-back national championships in 2012 and 2013, with the intriguing history of a rivalry game that didn’t exist for decades. The film features interviews with legendary coaches of both programs, former players, prominent sportswriters and other sports media personalities, politicians, celebrities, and a wide range of die-hard fans, making it a must-see for any college sports fan.

The documentary premiered in Lexington at the Lexington Opera House and in Louisville at the Muhammad Ali Center in December 2013 and is being shown in select theaters across Kentucky through the month. The film also screened at The River City Festival of Films in Owensboro two weeks ago.

Man Bites Dog Films is a boutique film production company established by filmmaker Rory Owen Delaney with the mission of creating unique content for unique audiences. Volar Video is a digital video technology company whose proprietary software and production platform enables clients to broadcast and monetize events in high quality with custom graphics and ad insertion.

For more information about the film, visit redvbluefilm.com.