Thanks to a donation from a company best known for its 90-day weight-loss challenge, the Huntington Area Food Bank is in the Guinness Book of World Records.
ViSalus donated 52,000 pounds — 26 tons — of its all-natural “mini-meal” Nutra-Cookies to HAFB in September. Since then, the food bank has worked to distribute the 420,000 individually-wrapped cookies.
According to Erin Highlander, HAFB interim director of development, ViSalus’ gift to the food bank was recognized by the Guinness Book of Wold records as the world’s largest donation of baked goods.
“We are incredibly proud of our new world record, but more importantly that we were able to help those who need it most by providing them with healthy alternative snacks,” said Ryan Blair, ViSalus co-founder and CEO.
ViSalus is best known for its “Body By Vi” 90-day weight-loss challenge, which utilizes powdered protein shakes. Each of the cookies contains nine grams of protein. along with a full service of fiber, calcium and fruit and vegetable nutrients.
According to Highlander, the food bank distributed more than 4.7 million pounds of food to nearly 100,000 “food-insecure” residents of West Virginia, Kentucky and Ohio.
“One in three children in our region do not know where their next meal is coming from and 2013 promises to be no different,” she said. “The food bank works year-round to provide meals to those most in need and we need the community’s help to continue in our mission.”
The HAFB is a non-profit organization affiliated with Feeding America, the nation’s largest hunger-relief agency. The food bank services 260 agencies in West Virginia, Kentucky and Ohio.
More information about the food bank is available at HAFB.org.
KENNETH HART can be reached at email@example.com or (606) 326-2654.