Daily Independent (Ashland, KY)

Local News

February 16, 2014

KSP adds Instagram account

FRANKFORT — Kentucky State Police has added Instagram to its current social media platform. The agency already hosts a large following on its Facebook and Twitter pages and hopes IG will complement those existing formats.

Instagram is a free online photo-sharing, video-sharing and social networking service that enables users to take pictures and videos, apply digital filters to them and share on a variety of other social networking sites.

KSP spokesman Sgt. Michael Webb said IG has quickly gone from a trendy iOS-only app, to a massive social network with Android and web presence.

“Instagram hasn’t shown any sign of slowing down, and with the popularity it has with the younger generation, its growth will surely continue,” said Webb.

Webb said the KSP IG account will differ from the agency’s Facebook and Twitter feeds.

 “We intend to share a side of the agency that the public doesn’t always get to see,” he said. “We use Facebook and Twitter to share pertinent information, scheduled events and breaking news. Instagram will be a completely different feed, sharing photos of troopers and civilian staff at work and play.”

 Instagram has 150 million monthly active users with 70 percent of those logging onto the site at least once a day. More than 16 billion photos have been shared on the site since its October 2010 launch date.

 Webb says adding IG to the current KSP social media lineup will increase interaction with the 18- to 24-year-old demographic.

 “Facebook users under the age of 25 represent 31 percent of its market shares, whereas Instagram users in that same demographic represent 54 percent,” said Webb.

 “It is important for KSP to create a social media platform that will attract young and old alike.”

 The KSP IG site can be found at http://instagram.com/ky_state_police# or go to the IG homepage and search KY_STATE_POLICE.

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