Daily Independent (Ashland, KY)

May 24, 2013

MLB exec speaking to Greenup graduates

Archey manages baseball international growth

Mark Maynard
The Independent

Lloyd — Greenup County High School graduates are going to hear a little baseball tonight.

Paul Archey, the head of Major League Baseball International, will be the speaker. He is a 1981 GCHS graduate who played basketball and, not surprisingly, baseball for the Musketeers.

As head of MLBI, Archey manages all aspects of MLB’s multi-million dollar international business, which includes broadcasting, sponsorship, licensing, special events and market development. He also holds the positions of President of World Baseball Classic, Inc. and Chairman of the Australian Baseball League.

Perhaps MLB’s most significant international initiative was the creation of the World Baseball Classic, a joint venture with the MLBPA.

Under Archey’s leadership, the World Baseball Classic was conceived and executed, and is now the world’s premier international baseball tournament. As MLB’s lead executive on this initiative, he spearheaded the event’s inauguration in 2006 and subsequent World Baseball Classic tournaments in 2009 and 2013.

More than 800,000 spectators attended games in 2013 (up 9 percent from 2006) and the tournament achieved record TV ratings in several countries, totaling nearly 200 million viewers worldwide, while generating approximately $100 million in revenue from the event. The upcoming 2013 tournament, now expanded to 28 countries, continues to represent the tremendous growth and internationalization of the game.

As the game grows exponentially more international each year, MLB’s corporate presence has grown as well.  Archey manages offices in London, Sydney, Tokyo and Beijing to oversee business development globally.   

In addition to managing the core business, he is also responsible for developing and executing the International Play Plan for Major League Baseball that has included the first-ever MLB games played in China (2008); season-opening games in Mexico (1999), Japan (2000, 2004, 2008 and 2012) and Puerto Rico (2001); and spring training games in Taiwan, the Dominican Republic, Venezuela and Mexico.

To date, nearly five million people have attended MLB games played internationally since 1999. During the last decade, Archey has strategically directed MLB’s Game Development initiatives worldwide. The cornerstone of that strategic plan has been the creation of Baseball Academies in developing baseball markets Europe, Australia, China and South Africa, which has directly contributed to professional players now coming from a record 47 countries.

In 2002, Archey was named to the Sports Business Journal’s “40 under 40,” recognizing the sports industry’s top executives under the age of 40.  In 2006, Baseball America featured him as one of the “10 to Watch” in their 25th Anniversary issue.  The University of Massachusetts-Amherst honored Paul by awarding him the 2010 Harold J. VanderZwaag Distinguished Alumnus Award, recognizing him for his professional excellence and outstanding achievement in the sports industry.

Upon graduation from Greenup County High School, he graduated from Georgetown College and earned an MS in Sports Management from the University of Massachusetts in Amherst.  He currently resides in Darien, Conn., with his wife, Deena, and three children, Jake, 20 (Bucknell University), Megan, 18 (Wake Forest University) and Peter, 16 (Darien High School).