Daily Independent (Ashland, KY)

Community News Network

February 14, 2014

Since when is college football not a business?

So the National Labor Relations Board hearings on the Northwestern University football team's proposal to form a union have just gotten under way, and we already have our first howler.

Here it is, from the mouth of Northwestern's vice president for university relations, Alan K. Cubbage: "We do not regard, and have never regarded, our football program as a commercial enterprise." OK, Alan, but you may be the only ones who don't. How, exactly, is an entity that sells tickets to its events - not to mention the national TV rights to broadcast those events - not engaging in commerce?

Not surprisingly, the claim - that big-time college sports do not represent commercial activity - has been consistently rejected by the courts. It also directly contradicts various statements made by the National Collegiate Athletic Association and its current and former officials.

Consider, for instance, a strategic report written in 2011 for the University of California at Davis by ex-NCAA President Cedric Dempsey. Davis had recently moved up from Division II to Division I, and the partly related fallout - specifically, the decision to cut some non-revenue-generating sports - had kicked up controversy on campus. Dempsey, who had become a consultant after leaving the NCAA, was hired to explain to everyone how the world of big-time college sports works. As he put it, Division II still uses an "educational model" that relishes "the history of noble amateurism." Division I, by contrast, is run on more of a "business model," with schools investing resources in the sports with the greatest potential to generate revenue. Hmmm.

Dempsey's successor at the NCAA, Myles Brand, put an even finer point on it. In a 2006 speech to NCAA members, Brand explained that "commercial activity" - like selling broadcast rights - is mandated by the "business plan." The failure to "maximize revenues," he said, would be "incompetence at best and malfeasance at worst."

It was just one of many occasions that Brand used to push the NCAA to embrace commerce - or to more enthusiastically embrace its commercial roots, which actually predate the existence of the organization itself. The very first intercollegiate competition, a regatta between Harvard and Yale on Lake Winnipesaukee in 1852, was the brainchild of the superintendent of the Boston, Concord and Montreal Railroad, who figured it would help fill his cars. It did. Before long, the Harvard-Yale regatta was an annual event to which both schools were selling tickets.

From these humble beginnings, big-time college sports were born. Now, a handful of collegiate football players wants a seat at the table where workplace conditions are being discussed. And the school that's trying to deny them that seat apparently can't come up with a more compelling argument than the self-evidently stupid claim that a multi-billion-dollar industry is not a commercial enterprise.



 

1
Text Only
Community News Network
  • Smartphone kill switches are coming

    Smartphones need kill switches. It's a relatively easy solution to the pricey (and irritating) problem of smartphone theft. But who would have thought that the big carriers would team up with Apple, Google, Microsoft, Nokia, Samsung and lots of other manufacturers to voluntarily begin adding the technology by July 2015? The cooperative spirit! It makes so much sense!

    April 18, 2014

  • Why do wolves howl?

    Of all the myths that dog the wolf, none is more widely accepted than the idea that wolves howl at the moon. Images of wolves with their heads upturned, singing at the night sky, are as unquestioned as a goldfish's three-second memory or a dog's color-blindness (both also myths).

    April 18, 2014

  • Biggest student loan profits come from grad students

    This week, the Congressional Budget Office projected that the federal government would earn roughly $127 billion from student lending during the next 10 years.

    April 18, 2014

  • quake.jpg Pennsylvania won’t take action following Ohio ruling on quakes, fracking

    Pennsylvania officials plan no action despite new Ohio rules on drilling that affect a seismically active area near the state line.

    April 18, 2014 1 Photo

  • VIDEO: Boston bomb scare defendant appears in court

    The man accused of carrying a backpack containing a rice cooker near the Boston Marathon finish line on the anniversary of the bombings was arraigned Wednesday. He's being held on $100,000 bail.

    April 17, 2014

  • Consumer spending on health care jumps as Affordable Care Act takes hold

    Nancy Beigel has known since September that she would need hernia surgery. She couldn't afford it on her $11,000 yearly income until she became eligible for Medicaid in January through President Barack Obama's signature health care law.

    April 17, 2014

  • The case for separate beds

    The other night I slept on a twin bed in the guest room of the house I share with my husband and our two kids.
    It was the best night's sleep I've had in years.

    April 17, 2014

  • Raw oysters spike U.S. rise in bacterial infections, CDC reports

    Raw oysters, so good with hot sauce, increasingly can carry something even more unsettling to the stomach: A bacteria linked to vomiting, diarrhea and pain.

    April 17, 2014

  • To sleep well, you may need to adjust what you eat and when

    Sleep.  Oh, to sleep.  A good night's sleep is often a struggle for more than half of American adults.  And for occasional insomnia, there are good reasons to avoid using medications, whether over-the-counter or prescription.

    April 16, 2014

  • Doctors to rate cost effectiveness of expensive cancer drugs

    The world's largest organization of cancer doctors plans to rate the cost effectiveness of expensive oncology drugs, and will urge physicians to use the ratings to discuss the costs with their patients.

    April 16, 2014