Daily Independent (Ashland, KY)


October 16, 2013

MARK MAYNARD: 'Fox' video in my head

ASHLAND — For about the last week or so, that wildly popular “What does the Fox say?” song/video keeps banging around inside my head.

If you haven’t heard it, I do so apologize. The first time I saw it was on the “Today” show last week and, I have to admit, it was amusing. It’s not that it’s a bad song — the lyrics are rather funny — it’s just one of those tunes that lingers in your head for days, maybe weeks.

Of course, then you have to share it with friends (like I’m doing today). Watching the video of it on youtube makes you want to smile a little, too, so please enjoy.

The authors of the video didn’t really know the stir they were going to cause and weren’t expecting it. But 127 million viewers have tuned into the song via youtube.

The developers are brothers Vegard and Bård Ylvisåker, who are hosts of Tonight with Ylvis, a late-night talk show in Norway. The power of the Internet never ceases to amaze.

So what made brothers think about the sounds a fox makes when they were making this video? “It all comes out of a genuine wonder about what kind of sounds it makes,” Vegard said in Entertainment Weekly. “For all other known or normal animal species, you have this defined word that they say that is their sound like woof or meow or squeak. The first verse is telling this to the world in a pretentious way: ‘The mouse goes squeak and the cow goes moo.’”

The song is really ridiculous but amazingly catchy, too, and the video is random fun. I mean, 127 million views!!! Unbelievable.

“It started with us making sounds — we had other mammals as well — but we ended up thinking ‘it would be fun with a fox,’” Bård told the magazine.

The comedians make up all kinds of sounds for what the fox might say although the mystery remains throughout the video. There’s even a talking fox toward the end and that’s not really a spoiler alert.

The brothers spent two days in the vocal studio and had a bit of a mishap with the costumes — the brothers joke about wearing a bear and a squirrel costume in the video — they had created the video that would eventually land them on U.S. talk shows and in The New York Times.

Now the video is being shared on Facebook and throughout the social media world in rapid-fire fashion. It’s catching on at all ages. Sports editor Aaron Snyder’s daughter, who is 3, was singing the song to her preschool teacher. Aaron hadn’t heard it until I introduced it to him Wednesday.

Now, he knows.

You’re welcome.

Another colleague, Tim Preston, could probably tell you what sound a raccoon makes after his little run-in with the mammal on Monday morning. Or, he could tell you what sound your wife makes when a raccoon drops unexpectedly through the roof of your bedroom.

But not even one as adventuresome as Tim Preston can tell you “What does the fox say?”

I shared the video with Tim the other day, too. He’d never seen it. Now it’s in his head.

You’re welcome.

Just think if everyone who watched that video could have placed $1 toward the national debt? We’d still be hurting but better off. Oh well, who knew?

The best part is that it’s finally pushed Miley Cyrus out of the trending now top 10.

“What does the fox say?” indeed.

MARK MAYNARD can be reached at mmaynard@dailyindependent.com or (606) 326-2648.


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