Daily Independent (Ashland, KY)

March 11, 2014

Tim Preston: 'Go Goldy' tune to get gone?: 3/12/14

Tim Preston
The Independent

ASHLAND — As the story goes, “There I was, minding my own business, eating a cheeseburger ...” when I experienced something I’ve only ever heard others talk about.

“Go Goldy Auto, Go Goldy,” sang a shaky voice at the end of a television ad.

I’d certainly heard about the “Go Goldy” song. As a daily endurer of “earworms” (songs that get stuck in your head) the “Go Goldy” tune has been mentioned repeatedly by my fellow earworm sufferers as their new No. 1 tune of torment. Somehow, however, I had never heard the song and was amused at the level of pure crazy this tune seemed to inspire — including what sound like real threats against anything related to the song.

“It will make you want to kill somebody,” one said.

“I want to kill that guy that sings it,” said another.

I confess to being caught way off guard when the “interesting and unusual” voice cut through from the TV and demanded my attention with the simple phrase, “Go Goldy Auto, Go Goldy.”

I also concluded it is a brilliant bit of work, despite its simple statement and humble clothes. Eight simple ascending notes that serve up a memory you just can’t shake.

If you could find a way to bottle it, the tune could be the champagne of colas. I asked musician Chris Justice to decipher the ditty and he kept repeating the words “genius” and “brilliant” as he transcribed the tune.

Within moments he was playing it on guitar and adding harmony notes to the last two syllables, giggling like a kid who had just heard the Beatles for the first time.

I called the dealership at 187 Kinetic Drive in Huntington and talked to owner Joel Goldy, who said the ad campaign was the result of an internal suggestion after they had no luck finding a jingle they liked from the national ad companies.

Seeking something fresh to help the new company establish its name when it opened last year, Goldy turned to his employees and they soon had a homegrown tune to tag their ads with.

You could say “the rest is history,” but this is the point where the story starts to get good. The simple eight-note ditty earned a reaction unlike anything that has hit the airwaves in along time. That reaction is often negative as people cite the little song becoming stuck of “repeat” in their head, and some say they have to turn the channel when they know it is coming. One lady reports her pet, a dog named Goldy, even has an adverse reaction to the tune.

 Despite the adverse reaction by some, however, Goldy said the jingle has been quite effective in generating traffic and establishing his company’s name.

“It gets people talking,” Goldy said, in what I will classify an extreme understatement.

I asked Mr. Goldy for the name of the song’s composer and he was hesitant to turn that information over, saying he would instead have the musician contact me if he wanted any publicity. A few minutes later, I received a call from Jonathan Blain — the man who wrote and performed the “Go Goldy” song for the local ads.

The guitar-playing Huntington native (member of the Huntington High School class of 2006) said he isn’t terribly surprised by the reaction to his most well-known composition.

“You know, any great work of art ...” he said with a laugh, before concluding, “At the end of the day, half the people hate it and half the people love it, but everybody remembers it.”

The big news (at least for those who just can’t stand the song), however, came at the end of my conversation with Goldy.

“We will probably change it or do something new with it soon,” he said.

If Goldy is as smart as I suspect he may be, he will give Jonathan Blain a shot at writing the next ad jingle as well.

I can’t imagine how he’ll ever top “Go Goldy Auto, Go Goldy,” but you never know.

TIM PRESTON can be reached at tpreston@dailyindependent.com or (606) 326-2651.